Excellent product, can really see an improvement in my under eye area 👍
Cannot recommend this product enough. Have never used a cleanser that leaves such a moisturising feel. Love so much have bought for some of mt good friends.
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Winner of Best New Serum - UK Pure Beauty Awards 2023
A supercharged hydrating hyaluronic serum, designed to improve collagen levels, reduce the appearance of wrinkles, soothe and moisturise. Packed with Matrixyl 3000 peptide complex, it repairs dryness and flakiness while refining skin texture to give the complexion a glow that radiates from within.
In need of a hydration hit? We’ve got you covered with our multi-award-winning serum.
Packed with Hyaluronic Acid and supercharged with Vitamin B3 and potent Matrixyl 3000 peptide complex, this powerful yet lightweight formula supports skin repair, reduces redness, smooths wrinkles, and improves tone and elasticity. With regular use, it stimulates collagen and elastin production to help maintain a youthful appearance.
Use this hydrating hero both day and night for a guaranteed glow!
Suitable for all skin types. Vegan, Cruelty Free, Pregnancy Friendly.
Size: 50ml
Super-hydrating formula: Hyaluronic Acid replenishes and plumps the skin.
Boosts collagen: Stimulates Collagen production to plump fine lines and wrinkles.
Minimises pores: Reduces the appearance of enlarged pores.
Reduces lines and wrinkles: Plumps, smooths and improves the skin’s elasticity.
Step 1: Begin by double cleansing your skin. Use Melt The Day Away Cleansing Balm, followed by Brighten & Glow Exfoliating Cleanser.
Step 2: Spritz on our Hydrate & Plump Skin Mist.
Step 3: While your skin is still damp, apply 2-3 pumps of Hydrating Hyaluronic Serum to your face, neck and décolletage.
Step 4: Finish by locking in the moisture and goodness with our Nourish & Glow Superfood Face Oil and/or moisturiser such as Plump & Protect or Relax & Renew.
Key Ingredients:
Matrixyl 3000: A unique peptide complex supports the activation of skin repair, reduces redness caused by capillary damage, smooths wrinkles and improves tone and elasticity.
Hyaluronic Acid: Naturally found in the body, this powerful humectant secures moisture and creates plumpness.
Niacinamide: Otherwise known as Vitamin B3, this water-soluble vitamin works with the natural substances in your skin to help visibly improve enlarged pores, uneven skin tone, fine lines and wrinkles, dullness and a weakened surface. It also plays a role in helping the skin to repair signs of past damage.
Jasmine: Jasmine Essential Oil and extracts help balance moisture in the skin, as well as protecting the skin with antibacterial properties.
Green Tea: Antioxidant, anti-inflammatory, antibacterial and anti-ageing.
Full Ingredients List:
Aqua, Glycerin, Butylene Glycol, Sodium Hyaluronate, Niacinamide, Palmitoyl
Tripeptide-1, Palmitoyl Tetrapeptide-7, Aloe Barbadensis Leaf Powder, Tocopheryl Acetate,
Vaccinium Myrtillus (Bilberry) Fruit Extract, Jasminum Officinale (Jasmine) Flower Extract, Morus Nigra (Mulberry) Leaf Extract, Echinacea Angustifolia (Coneflower) Root Extract, Camellia Sinensis (Green Tea) Leaf Extract Citrus Aurantium Dulcis (Orange) Peel Oil Expressed, Phenoxyethanol, Carbomer, Polysorbate 20, Glyceryl Polyacrylate, Potassium Sorbate, Sodium Benzoate, Citric Acid, Limonene, Linalool, Citral.
At what point in my skincare routine do I introduce my serum?
Use in the morning and evening after your double cleanse with Melt The Day Away & a spritz of your 3in1 Hyaluronic Skin Mist. Apply your serum before moisturisers, creams or oils.
Who is the serum for?
All skin types, those looking for a hydration boost for their skin and also concerned about aging, loss of tone & wrinkles.
How do I know if I need a serum?
Serums contain a higher quality and more contained formula of ingredients. They are an optional step but serums are a definite must have for leveling up your skincare routine and boosting your skin health. Anyone who has concerns of aging
Do I apply the serum on damp or dry skin?
Hyaluronic acid is a moisture magnet. The hero ingredient in our serum is hyaluronic acid, it actually needs to be applied to damp skin in order to work. In fact, applying it to a dry face can have the opposite effect of what is intended, and actually leave skin more dehydrated. Spritz your 3in1 Skin Mist first and then apply your serum afterwards. Once hyaluronic acid comes into contact with water, it knows what it's doing and your skin will end up supremely hydrated and plumped.
We endeavour to reuse, up-cycle & re-purpose our packaging & make everything we can recyclable using reusable aluminium, plastic tubes and glass in the majority of our range. We have lots of tips and tricks on our social media on how you can re- use your aluminium packaging.
To read more about our commitment to sustainability click here.

Hyaluronic Acid
Anti-Aging, retains skin moisture and keeps collagen synthesis up to plump fine lines on the skin.

Matrixyl 3000
Supports the activation of skin repair, reduces redness caused by capillary damage, wrinkle smoothing & improves tone & elasticity

Niacinamide
Otherwise known as Vitamin B3, A water-soluble vitamin that works with the natural substances in your skin to help visibly improve enlarged pores, uneven skin tone, fine lines and wrinkles, dullness, and a weakened surface.

Jasmine
Jasmine essential oil and extracts can help balance moisture in the skin, as well as protect skin with antibacterial properties
This is a beautiful serum & very hydrating. Also love the size of bottle, it will last ages.
Love this Serum feels fab on my skin.
Love this product
Hydrating Hyaluronic Serum
Beautiful serum, leaves my skin thoroughly hydrated and glowing. Forever my favourite 🩷
SKINCARE CREATED FOR JOYFUL MOMENTS EVERY DAY
SKINCARE CREATED FOR JOYFUL MOMENTS EVERY DAY
SKINCARE CREATED FOR JOYFUL MOMENTS EVERY DAY
SKINCARE CREATED FOR JOYFUL MOMENTS EVERY DAY
SKINCARE CREATED FOR JOYFUL MOMENTS EVERY DAY
SKINCARE CREATED FOR JOYFUL MOMENTS EVERY DAY
SKINCARE CREATED FOR JOYFUL MOMENTS EVERY DAY
SKINCARE CREATED FOR JOYFUL MOMENTS EVERY DAY
SKINCARE CREATED FOR JOYFUL MOMENTS EVERY DAY
SKINCARE CREATED FOR JOYFUL MOMENTS EVERY DAY
SKINCARE CREATED FOR JOYFUL MOMENTS EVERY DAY
SKINCARE CREATED FOR JOYFUL MOMENTS EVERY DAY
SKINCARE CREATED FOR JOYFUL MOMENTS EVERY DAY
SKINCARE CREATED FOR JOYFUL MOMENTS EVERY DAY
SKINCARE CREATED FOR JOYFUL MOMENTS EVERY DAY
SKINCARE CREATED FOR JOYFUL MOMENTS EVERY DAY
SKINCARE CREATED FOR JOYFUL MOMENTS EVERY DAY
SKINCARE CREATED FOR JOYFUL MOMENTS EVERY DAY
SKINCARE CREATED FOR JOYFUL MOMENTS EVERY DAY
SKINCARE CREATED FOR JOYFUL MOMENTS EVERY DAY
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Ella & Jo
Founded by beauty experts Charlene Flanagan and Niamh Ryan, Ella & Jo was created to deliver incredible results while bringing joyful moments of self-care to even the busiest days. Discover our award-winning formulas designed to transform routine into ritual, enriching both the skin and the senses.
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Delighted with purchases - used on holidays
Excellent product, can really see an improvement in my under eye area 👍
Cannot recommend this product enough. Have never used a cleanser that leaves such a moisturising feel. Love so much have bought for some of mt good friends.
